WGSN PREDICTS "NEO MINT" WILL BE THE COLOR OF 2020


The company says neo mint is a "gender-neutral color with an oxygenating, fresh tone that aligns science and technology with nature."

Telling Dezeen about the process of composing a color forecast, Monnington Boddy explained how data harvested from online retailers is used in tandem with images posted on social media. "Our retail analytics division, WGSN Instock, can track the sales of online retailers and analyze which colors are selling well," she explained to Dezeen. "We're also trying to use social media as a vehicle to find out what's happening in color. In the past we used to go out on the street and look at what people are wearing, which we still do, but now we also look at influencers on Instagram."

Colour trends, Monnington Boddy said, have a trickle-down effect. What is seen at an interior during the Salone del Mobile in Milan, or on the catwalk during global fashion weeks may not hit the high street for another couple of years.