Behr Unveils 'Blueprint' As 2019 Color of the Year

The stylish, true-blue hue will influence residential design palettes in the coming year and beyond.

Behr has unveiled its 2019 Color of the Year, Blueprint S470-5, a mid-tone blue described as “warmer than denim and softer than navy.” The blue serves as the foundational hue for Behr’s annual Color Trends, which encompasses a palette of 15 supporting colors, that is forecasted to influence design in the coming year.

“Much like the sketches builders rely on to bring an architectural design to life, Blueprint S470-5 lays a foundation for consumers to make their unique vision a reality,” says Erika Woelfel, vice president of color and creative services at Behr, in a press release.

“This universally appealing hue provides a steady stream of positivity and is poised to be an instant classic for years to come.”

For the unveiling, the company is giving 2,019 color-lovers a free gallon of the paint. Plus, residents of New York City will have the opportunity to experience Blueprint and its supporting colors in real life with the Behr Pop-Up Color Shop. People that choose to attend will explore showrooms featuring the paint colors and connect with Behr color experts for future projects.

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